Body Bionics is a small business in the DFW area that offers a wide variety of fitness services to local communities and their members. While they had a functional website, they wanted a refresh in order to better appeal to their clients and to connect with communities. The first step in the redesign process was to identify pain points in the original design that hindered accessibility or customer commitment. Example issues to examine include navigation problems, inconstant elements and colors, broken or missing links, unresponsive screen designs, and out-of-date information.
Keeping a similar sitemap, information was reorganized so as to be clear and simple to locate. The pages were unified by color, text treatment, and UX elements. Branding guidelines were implemented. Finally, a new mobile version was created to cater to a wider audience. Mockups courtesy of Denis Plushenko on Unsplash and Mockup World HQ.
Visit the new Body Bionics site here.
Before and After Screenshots
